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Privacy Statement


If you use our website, we collect data from your visit to our website. This can be personal data. At Amefa we respect the privacy of our customers and visitors to our website. Below we explain how we collect your information, what we do with this information and what rights you have to check this.



By "we" in this statement we mean Amefa USA, represented by Amefa B.V. Boogschutterstraat 52, 7324 BA Apeldoorn, The Netherlands.


At Amefa we know everything about cooking and flatware. We specialize in the marketing and distribution of flatware and stainless-steel products for both the table and in the kitchen.


The Amefa Group has 7 sales locations: in the Netherlands, Germany, France, England, the United States, Poland and Hong Kong. From these locations we export to more than 65 countries worldwide, both to customers in the Retail sector and in Foodservice. In addition to the Amefa brand (flatware and related cooking and table items), the Amefa Group has the Couzon brands (flatware and table products), Richardson Sheffield (kitchen knives), Lou Laguiole (flatware and steak knives), Cuisinox (pans), Medard de Noblat (porcelain), Sabatier Trumpet (kitchen knives), Paul Wirths (flatware), Kuppels (flatware and related cooking and table items) and BRK (flatware).


At Amefa we respect the privacy of our customers and visitors of our website, and we take our task to treat your personal information with care very seriously. Our privacy statement explains how we collect, use and protect your data.


This document is dynamic and can be adjusted when something changes in the way we collect data, so that you are always up to date.



If you use our website, we collect your data. This may be personal information that you share with us. This personal data can be names, e-mail addresses, address details or telephone numbers. This data is collected if you, for example, fill out a form on our website. This can be a contact form, a question form or a registration for the newsletter. We only collect the data we need to process your request as good as possible.



We collect your personal data so that we can process your request, quotation, order, question or feedback as good as possible.


This information is needed to answer your question as good as possible, or to be able to offer a personal service. You are not required to leave your details on our website. If you do not provide any information, we may not be able to properly process your request.


We will not use your personal data for other purposes, unless you have given your prior consent, or we may or must do so by law.



Under the General Data Protection Regulation of Europe and The Netherlands (AVG), we only collect and process your data in a legally permitted manner. We do most of our data collection "on the grounds of legitimate interest". But what does this actually mean?


Broadly speaking, on the grounds of legitimate interest, we may only process your personal information if we have a good and justified reason, and if we do not harm your rights and interests in this.


So, if you share personal details with us, we will only use your information for a legitimate purpose. We will always consider the potential impact on your rights. A few examples of the purposes for which we must process your data:


  • Improve, adapt, personalize or otherwise optimize our service and communication. Consider making a contract (based on an order).
  • If you have registered for our newsletter, we will send from time to time information that you may find interesting, for example to inform you about new products or trade shows and events that you may find interesting.
  • If you place an order online or order something by telephone or via our website, we will save your details. To process an order, we must save your payment details and your personal details: think of your name, delivery address and telephone details.
  • If you complete our contact form, we will save your details so that we can process your request.
  • We do not use your data for creating a personal profile or for automated individual push messages. We do not sell or rent your data to third parties, and we will not share your data with third parties unless otherwise specified.


We do not keep your data longer than necessary, and you always have the right to request your data from us and have it deleted. If you want to contact us about this, you can do this via our contact form. Note that if you ask us if we want to delete your data, this may have consequences for the possibility for us to process and fulfil your request.



We collect personal information in different ways:


  • If you give us your details (for example via the contact form)
  • If you have given permission to other organizations to share this data with us (for example, social media)
  • If you have given us permission to follow your visit to our website
  • We combine the information from these sources with the information that you provide to us directly. We do not keep personal data longer than necessary to answer your question.



We, and third parties, use cookies on our website. We do this to make the functionalities on this website possible, to improve the advertising offer for you and to gain insight into visitor behavior on our website. A cookie is a simple small file that is sent along with pages from this website and is stored by the browser on the hard drive of your computer.


Functional cookies

We use functional cookies that are necessary for our website to function. For example, we use cookies to remember whether you have given permission to place cookies.


Analytical cookies

We also use analytical cookies with your permission, with which we can optimize the operation of our website. With these cookies we can, for example, keep track of how you found our website and which parts of our website you have visited.


Retargeting / tracking cookies

In addition, so-called retargeting / tracking cookies are placed via our website with your permission. With the help of these cookies an anonymous profile of your surfing behavior can be built up, with which for example advertisements can be tailored to your interests.


You can find more information about the cookies on this website in our cookie overview at the bottom of this page.



We take all necessary measures to ensure that we handle your data responsibly, in accordance with this privacy statement. All information that you leave on our website is stored on a secured server.



The content that you find on the websites managed by Amefa may not be published, rewritten or distributed without permission from Amefa or the copyright holder.


All trademarks, brand names, logos and other expressions made on this website ("trademarks") are the property of Amefa or a third party that has given Amefa the right to use it on its website.



We reserve the right to adjust this privacy and cookie statement. Changes will be published on our website.



By using this website, you agree with the following:


  • If you disagree with this privacy statement or with the terms of use, you have the choice not to use our website, and therefore to leave. If you have questions about this privacy statement, you can contact us via our contact form.
  • If you choose to use our website, you agree to the way we collect and store your information.
  • Amefa reserves the right to make changes to this privacy statement, you will always find the most recent version on our website.
  • The contents of this website may not be copied and distributed without Amefa's permission.
  • Amefa is not responsible for the content of third-party website or informed of third-party websites that link to this website. The fact that there are websites that link to the Amefa website does not mean that Amefa supports, sponsors or otherwise relates to these websites. This statement therefore does not apply to third-party websites that are linked to this website through hyperlinks. We cannot guarantee that these third parties will handle your personal data in a reliable or secure manner. We therefore advise you to read the privacy statement of these websites before you start using these websites.




Session ID (Frontis)

Functional: We use Session ID cookies to maintain the choices you have made (such as a search filter) during your visit. The Session ID cookies are placed by our own CMS and deleted after your visit.


Cookiepolicy (Frontis)

Functional: The cookie of Cookiepolicy, placed by the CMS of Frontis, remembers whether you have given permission to place cookies through our website, so that you only have to give this permission once.


DoubleClick (Google)

Retargeting: DoubleClick makes it possible to register which advertisements are effective and which are not, so that advertisements are shown that are as relevant to you as possible.



Retargeting: Appnexus uses unique cookies to help us use our online advertising more effectively. These cookies store information about the impressions of advertisements and reporting data, such as, for example, which advertisement was shown, the number of times a certain advertisement was shown, and how recently an advertisement was shown by a certain browser.



Retargeting: We use Adcrowd to tailor the advertisements on our and other websites as much as possible to your interests, so that the advertisements that are as relevant to you as possible are displayed.


Google AJAX Search API

Functional: We use Google AJAX Search API to make searching within the website possible.


Google Tag Manager

Functional: With this tool we can manage website tags from 1 interface. This utility is a cookie-free domain that collects personally identifiable information.


Google Analytics

Analytical: For example, we use Google Analytics to measure how you found our website and how you use our website. With this information we can optimize the operation of our website.


MyFonts Counter

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